With three versatile venues across two central locations all looked after by one expert team – it’s really is as Easy as 1,2,3 to find the perfect space solution across Birmingham…
Background
Travel Counsellors is a global community of over 2,200 independent travel professionals. As part of its annual programme of events, the company brings together its UK and international teams for a series of conferences designed to inspire, connect and strengthen its community.
The Brief
Each year, the client requires a central, flexible and accessible venue in Birmingham to host a large-scale corporate conference for business audiences.. The venue needed to provide a main plenary space, breakout areas and a mini-exhibition for client partners, alongside plenty of opportunity for networking.
In addition, the client also needed a central venue to host its smaller “TC Together” mini-conferences throughout the year.
Delivery
The Vox proved to be the ideal setting for both the flagship corporate conference in March and the “TC Together” mini-conferences in May, thanks to its lakeside location, natural light and excellent transport links just minutes from Birmingham International rail station.
For the corporate conference, Travel Counsellors used Vox Halls 4-5 in cabaret layout (26 tables, 182 seats) for the main plenary, Vox Halls 1-3 for networking, and the Lakeside Foyer for catering and additional delegate interaction.
For the TC Together series, the team made use of Vox Halls 3-5 in cabaret layout (147 seats) as the main plenary, with Vox Halls 1-2 for the client partner expo, and the Lakeside Foyer once again providing a light and welcoming space for catering and networking.
Delegates also benefitted from the Vox’s adaptable spaces and full F&B offer, including coffee and pastry breaks, buffet-style lunches with desserts, and time to step outside for a walk around the lake.
Outcome
Both events were a clear success, with feedback praising the Vox’s light and airy atmosphere, versatility and easy transport access – critical for maximising attendance from across the UK and overseas. The conferences strengthened Travel Counsellors’ community and demonstrated the Vox’s flexibility in delivering both large-scale and more intimate event formats.
Testimonial
Emma Wallace, Events Manager at Travel Counsellors: “Travel Counsellors have been using The Vox since 2019, and it remains our go-to venue for hosting larger events in the Midlands. The team is fantastic to work with, always supportive, responsive, and accommodating. The space offers us maximum flexibility, with built-in AV and an on-site technical team who collaborate seamlessly with our roadshow AV supplier. We’re able to comfortably host our conference for up to 150 delegates, alongside a dedicated area for 30–35 supplier partners to network during our TCTM session, plus a separate catering space in the light and airy foyer. The venue also aligns with our sustainability mission, enabling us to make more conscious choices, using locally sourced produce for catering and making full use of the multitude of digital screens. The excellent transport links and free parking make it incredibly easy for our attendees to reach the venue with minimal stress. We’re already looking forward to returning in May 2026!"
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