Our fresh look
Kelly Haslehurst, Head of Marketing for the Vox, talks about our brand refresh and new website.
You may have noticed that we've updated the look and feel of the Vox over the past few months. This is a result of a brand review that we conducted when it was time for the Vox to move on from being 'A new world of conferencing' and to develop an identity that reflected the venue's offering three years on from opening. With over 300 events under its belt, the Vox now had significant experience and fantastic customer feedback so it was time to showcase this.
As it continues to build its position as a key venue in the UK events industry, it's vital for us to communicate what makes the Vox so special and why it should be on everyone's radar. It's a truly brilliant venue and we want our brand to communicate the passion and the dedication that the team has to making every event the best it can possibly be and exceeding expectations every single time.
The Vox's brand model and new look reflects the boldness and fresh perspective that the venue brings to the events industry. With a personality of being showstopping, different and genuine, the Vox really does have the 'wow' factor. Its Purpose is setting new standards for events with a Vision of breaking event convention to deliver unforgettable experiences. And what does this mean in terms of its Proposition to event organisers? Helping you stand out from the crowd of course!
The Vox offers some fundamental benefits to event organisers, which form key pillars of the brand model:
Business as unusual - we deliver exceptional service that challenges the norm and we always have your back. We help you write the story of your event and are with you every step of the way.
A cut above - uncompromising, unconventional, unparalleled premium quality. Our venue was designed for event delivery that simply didn't exist anywhere else, delivering events that are playful, impactful and successful.
Ticks every box - a location that offers you unbeatable connectivity and a world of entertainment right on your doorstep with our dynamic venue at the very heart of it.
Our new brand model and identity runs through everything we say and do at and about the Vox and is the output of a detailed combination of workshops, research and collaboration across our in-house Marketing, Sales and Operations teams. It sits neatly alongside our internal Pride staff engagement programme and its sister brand, the ICC.
Our brand new website is the final piece to that puzzle and it comes with the added bonus of some great new features designed to help organisers plan their events as smoothly and efficiently as possible…
• Vox Spaces - our clickable venue plan shows how our flexible spaces can be combined to create the perfect solution for your event and links to our 360 images which bring those spaces to life.
• Menu Selector - this fantastic technology solution means organisers can now quickly and easily construct a bespoke menu suitable for the requirements of their customers, theme and budget.
• Your Visit - our handy new campus plan shows you exactly where everything is around the Vox to help you - and your delegates - visualise how our great location ticks every box.