A city without limits
As featured on c-mw.net
Kelly Haslehurst, Marketing Director Conventions & Exhibitions, NEC Group, says Birmingham is a city with a buzz around it.
There is a big buzz about town at the moment. With the Paradise development well under way, HSBC now settled into their new offices, PWC and HM Revenue & Customs soon to follow, the 20th Birmingham Frankfurt Market open for business and the city recently celebrating 1000 days until the 2022 Commonwealth Games. Birmingham business is booming. But it always has. We can take it right back to the yesteryear of the metal works in the Jewellery Quarter and the introduction of the chocolatey goodness that is Cadburys in Bournville. What 2019 has seen though, is a dramatic shift in transformative changes across the city, catalysing our position as a hub for economic growth.
Improvements in our transport network are becoming evermore visible. With the tramline from Wolverhampton to New Street Station already in full operation, testing is now in progress for the Eastside extension, which takes the line up to the front door of the ICC and will open imminently.
Also right on our doorstep is the fantastic redevelopment of Centenary Square, which was completed this summer and has just scooped the Construction Project of the Year award. Birmingham Airport can also boast multiple award wins for its services and Highways England’s road improvement works are making road travel that much swifter. And the benefits of these aren’t just limited to commuters, it’s to the thousands of event business travellers that are coming to our great city every year.
Always poised and ready to host, the ICC stands proudly at the city’s core. Nationally and internationally recognised, offering a wealth of facilities and outstanding customer service, it works in synergy with the city as the perfect event destination. Throughout its 28-year history, its seen Birmingham flourish around it, whilst simultaneously taking on its own enhancements to keep facilities refreshed and current. The plethora of clients that come through the doors from all business sectors are testament to the venue (and city’s) longevity, and there are no signs of business slowing down – it’s actually building year on year.
CHS Group recently announced that it is launching its second exhibition aimed at the meetings, events and hospitality industry. Naming Birmingham as being “right in the centre of one of the richest regions for event professionals and businesses in the UK” demonstrates how the events industry is citing the city as a hot MICE destination. Similarly, the Association of Association Executives has brought the Associations UK Congress and Expo to the city and ICC this month.
Further business attracted to the city and the venue from a wealth of industries across automotive, aero, technology and medicine to name but a few, are also supporting the shift change. They are destroying past assumptions that Birmingham is just concrete city with no personality, and the events industry is taking note. A city that has seen historical businesses grow, whilst attracting fresh thinking and economic growth is one to watch.
Birmingham is clearly a city without limits; an event destination that’s inspiring change with the ICC being a venue that’s evidently inspiring connections no matter what the industry. We look forward to welcoming you soon!